Brand development
A futuristic nod to the natural elements of fire and water, the two-level, 330-seat space delivers a striking vision of glossy white angles and turquoise neon finishes. White pearl walls supposedly pull inspiration from the Dordogne Valley in France, while an impressive curved block staircase connects the two floors.
The brand was to represent a high end, contemporary finish that appeals to a modern day society. The aqua blue brings a soothing water element and feel to the brand.